“ananas is a luxury fashion label which is inspired by all things pretty, feminine and affordable. All of our products are curated for the everyday woman.”


My story

A native Karachi-ite, Sidra Shaikh is the brain behind ANANAS. She started her journey for ANANAS in October 2018, intending to make it one of the top brands in the loungewear industry. She not only created beautifully designed and comfortable loungewear sets but also put out a variety of essential pieces, including dresses, pajama sets, matching sets, and tunics. She aims to provide comfortable clothes for men and women while promoting inclusivity.


My brand

“My brand is an extension of me, and I will always be mission-driven for ANANAS, which means inclusivity and having something for everyone. And there’s nothing better than a piece of clothing which plays fashion and gives comfort at the same time” – Sidra Shaikh.

You will find the most versatile, classic, and effortless pieces of clothing in ANANAS’ collections. Dress it up with heels and gold jewelry, or dress it down with comfortable sneakers for a laid-back look. Wear our clothes to a girl’s night out or to spend a lazy day in bed. Look and feel beautiful in our clothes. Let’s live the Ananas way.



Satisfied customers

all over Pakistan